Do not let the small size of this pet store fool you, they have all the high quality and speciality products you could want for your dog. The biggest asset is the actually knowledgeable and always readily available staff. In that small store they probably have more people working than in an entire PetSmart!
Multiple times the staff recommended a product that actually helped my senior dog who has a very sensitive stomach. I had long searched for something to replace the probiotics she used to take and were no longer working, and not until one staff member recommended a specific GI tract pumpkin powder did I find something that worked for my senior dog.
They accept coupons for Earthborn dog food, and the rewards program is very good, meaning you buy a certain number of things, you get one free. For the above mentioned pumpkin powder and also my dog's joint pills, it's like getting a 20% discount every time because the rewards program offers a free one so often.
This is not even mentioning all the good the store and staff do for the animal community, always raising money and donating thousands every month to local animals in need, and real world places too, that are local.
Simply Diego's is one of the best businesses of any kind in all of Albuquerque.