Family-owned and operated.

Simply Diego's is proud to carry Fromm in Albuquerque, New Mexico. Fromm Family Foods is a fifth-generation family-owned and operated artisan pet food company based in Wisconsin. Since 1904, the family has maintained a tradition of quiet innovation dedicated to the health and nutrition of animals.
What Our Customers Say
We love all of our local pet parents from Albuquerque and nearby areas including Rio Rancho, Corrales, North Valley, Sandia Heights, Sandia Park, Cedar Crest, South Valley, and more!
Diego's has great vibe. Excellent staff - every person there is helpful, friendly, and loves animals. I come out of my way a bit to come here because I feel like it's worth it.
Exceptional store, staff, and selection! Everyone there is very friendly and helpful. We love the DIY baths and the monthly fund drives they do,
Feels like family when you go in. They have an amazing selection, and the prices are comparable to other stores.
Come visit our pet supply store in Albuquerque, NM specializing in quality food, treats, and supplies for cats and dogs.