Simply Diego's is proud to carry Boss Nation in Albuquerque, New Mexico. "The story of Boss Nation® starts with Kelby. Kelby is a big-hearted Rhodesian Ridgeback, who seems to be more human than dog and a big part of our family. Our “Boss Nation” Kelby has always been a bit of a picky eater. When he was a happy, healthy (and really energetic) puppy, we were dedicated to making sure he had high quality food and treats made from great ingredients. After a lot of searching and tasting (to be clear, Kelby was doing the tasting) for a treat that Kelby liked and coming up empty handed, we decided to create something delicious and that also provided nutritional benefits.